Hospitality Is The Friendly Reception Of Guests Or...

Hospitality is defined as the friendly reception of guests or strangers (Dictionery.com, 2016). Hospitality involves hotels, motels or anywhere that involves a short term stay with or without being catered for according to the (BusinessDictionary.com, 2016). It involves the counteraction between the guests and staffs, it is great for recreation whether staying at a hotel or just out dining at a restaurant it is classified as hospitality (Travelhoo.com, 2016). This industry has different job offerings that includes waitresses, managers, chefs, hostess and the list could go on and on trying to tell all the different job roles available in this industry, since it’s such a complex field (HospitalityGuild.co.uk, 2016). UKessay, (2016) stated that there are four sectors in the hospitality industry, they include: †¢ Lodging †¢ Recreation †¢ Food and Beverage †¢ Travel and Tourism The scope of the hospitality industry is referring to the different businesses in the sector that offer services and facilities. Hospitality is one of the world’s best economy in providing employment since it has so many job positions to be filled, such as event organizer, hotel managers, restaurant managers, accommodation managers (UKEssays, 2016). â€Å"The hospitality industry is estimated to be one of the fastest growing industries in the world and is ranked fourth largest in the UK (bha.org.uk, 2016).† The diversity of the hospitality industry includes accommodation providers such as hotels/motels,

What Argument Essay Topics College Is - and What it Is Not

What Argument Essay Topics College Is - and What it Is Not Whispered Argument Essay Topics College Secrets There are several different tactics to compose a hook. Your readers want to see the entire picture, and that's what you should concentrate on. It is very important to begin with demonstrating the major idea of the entire piece so you and your readers are going to be on the exact same page. Clearly Establishing Your Purpose With your reader's attention currently in place, you should be sure you also directly cover the question or prompt to which you've been requested to respond. Think about your essay's thesis for a promise to your audience about what type of analysis you've made for the books and allow it to be specific. Addressing the correct audience is crucial. The more passion you've got for a writing topic, the simpler it'll be to convey that emotion to your audience and make an excellent descriptive essay. Yes, there's a person who can assist you with your essays expert essay writers at MyPerfectWords. To begin with, you may want to consider my list of 150 topic tips for essays that explain. Inside my experience, descriptive essays are only difficult in regards to deciding just what things to write about. Outlining your essay is a great method to organize your ideas and flesh out your essay topic. Getting the Best Argument Essay Topics College Particular video games can be regarded as parts of art. Keep in mind, if you would like your solution to work, you have to go for an audience that has the capability to create a solution, not simply a group of people irritated by the circumstance. Technology or social networking topics are something that everybody wishes to investigate because so a lot of us are concerned about our own use of phone and societal media. Some people think that it's also wise to have to pass a drug test before receiving any type of government assistance, inclu ding food-stamps. Argument Essay Topics College - the Story Usually, you will argue strongly for the most crucial cause in this sort of essay. Regardless of what essay topic you're given, our essay generator will have the ability to finish your essay easily. Write out your own overview of each report. Then re-write each one of these sentences in their own words either on a tough copy of the essay or within a Word document. The Argument Essay Topics College Game You may also become a variety of discounts on our site which will help you to save some more money for future orders or anything you want to spend them on. A trusted writing services company may assist you with all that. You also need to pick issues that you've got a terrific interest in. Our customer support will gladly tell you whether there are any special offers at the present time, together with make sure you are getting the very best service our company may deliver. What to Expect From Argument Essay Topics Co llege? You need to understand the assignment correctly to make sure the subject is perfect. You need to locate a subject. It's needless to say that you should go for a subject that you regard as interesting. It is possible to discover a subject in various ways. What the In-Crowd Won't Tell You About Argument Essay Topics College All you have to do is say that you're likely to argue for a specific position and the job is completed, whalaa! Use what you read to assist you create some search terms, and to assist you choose your own position. Generally, it's tough to pinpoint the specific start of a significant literary movement. In order to assess something, you will need to compare it with the ideal example of that specific thing. A Secret Weapon for Argument Essay Topics College An argumentative essay is a sort of academic papers that students write in the center school. Now you're ready to locate some articles to utilize in your paper. Some can do the job better as lar ge school research paper topics, while others are going to make decent research paper topics for college students. Well, grading papers are often quite dull. It's not sufficient to settle on a topic which everybody agrees on. After you own a topic, you should make a decision as to what way you wish to approach it. You are going to want to know about this issue. Jot down whatever you know about this issue in a brief list. Gather sources for your topic from the world wide web and library that you believe can help you answer the question. Google can really help you too. Once you choose a topic, you must react to the query and after that substantiate your response with three or more motivations as to why you think like that.

Marketing Principles

Question: Write an essay on the Coca Cola Company. Answer: History of Coca Cola and Background Information The Coca Cola Company is the largest beverage selling company of the world (Pendergrast, 2013). It has large number of product brands and it one of the most popular brands in the world. The company was founded in the year 1886 in the United States of America. The Coca Cola was originally launched as a patent medicine, but it was acquired by Griggs Candler, who led the soft drink brand to be a market leader in the 20th century (Pendergrast, 2013). Coca Cola is one of the third most promising brands in the entire world, according to a survey in 2015 (Pendergrast, 2013). In the year 2008, the company took initiative of sponsoring big games and the online presence in social networking websites like Facebook (Pendergrast, 2013). The online activity of the company helped them to gather twenty two million admirers worldwide. The company has a long history of being a profitable company and it also undertakes active steps in the protection of the environment and the community. The Coca Cola brand has a huge variety of products like Diet Coke, Coca Cola Vanilla, Coca Cola Cherry, Coca Cola with Lime, Coca Cola zero, Thumbs Up, Fanta, Sprite and others (Douglas Craig, 2013). The main attributes of the products are different fruity flavors combined with the carbonated water, which gives each of the products a unique taste (Aaker, 2012). The Fanta, which was acquired by the Coca Cola Company in the year 1960, is a favorite among the people. The product is in the maturity stage of the product life cycle. The product is fast approaching to the decline stage. Micro Analysis of Coca Cola Core competencies The Coca Cola is a world renowned company with a list of core competencies (Pfitzer, Bockstette Stamp, 2013). The strong brand name of the company gives the brand a greater bargaining power. The company has a wide network and connections with the distributors and bottlers. The large number of distributors and contacts of the organization creates symbiotic relationships between them. The company has formulated innovative business level strategies, which makes them different from their competitors. The company undertakes innovative advertisements that are based on the local culture and traditions (Benard, Oketch Matu, 2015). This advertisement promotes the brand name of the company and creates a differentiating factor. The company engages in extensive market research and believes in the construction of local offices in order to expand the customer base of the company. Areas of improvement The Coca Cola faces challenges from the market leaders like Pepsi and should develop differentiation strategies. There is a need to ensure more product diversification strategies, unlike Pepsi, which has number of products in the snacks segments such as Kurkure and Lays. The Coca Cola Company has not emerged in the health beverage sector, which is an emerging sector for the health conscious consumers. Target customers The company does not believe in a specific segment of people for promoting its products. The main consumers of the Coca Cola products are the young generation in the 12-30 years age group (Kohli, Suri Kapoor, 2015). The company considers each consumer as a target customer and the maximum potential for the product promotion are in the age group of 18-25 years. The brand considers the people with busy lifestyles and the youths as the most important target audience (Kohli, Suri Kapoor, 2015). The target consumers are usually students as well as the family oriented people. The brand appeals to all the consumers irrespective of gender, lifestyle, social class and personality. The brand attracts the middle class and upper middle class families. The brand is considered as a status symbol for many people. Key competitors The major competitor of Coca Cola is Pepsi and the indirect competitors are Red Bull, Vitamin C, Mountain Dew, Lipton and others (Lemley McKenna, 2012). The carbonation quantity of Pepsi is 1 gram less than that of Coca Cola. The marketing campaigns of Coca Cola use a classic appeal and are made for appeal of all sections of the consumers. The Pepsi take initiatives of capturing the attention of the younger generation by referring to the pop culture (Miller, 2014). Coca Cola has been accredited for creating some of the famous TV adverts as compared to Pepsi, who primarily focuses on the pop stars. Macro Analysis of Coca Cola The Coca Cola is affected by the political factors like changes in laws or regulations, changes in the area of non-alcoholic business, political circumstances (especially international markets), ability to penetrate in emerging markets and others (Kwabo, 2014). The company takes note of the economic factors prevailing in the market and designs its policies accordingly (Karnani, 2013). For example, during recession the company utilized the loans for research on new products that can capitalize a strong economy. The social factors like the lifestyle of the people, time management, demographics of the target audience and others, affect the functioning of the Coca Cola Company (Jackson Ahuja, 2016). The technological factors influence the functioning of the brand such as packaging design, new equipment, new set of factories and the effectiveness of the brands marketing, advertising and promotional initiatives (Moreira et al., 2013). These factors collectively represent the PEST analysis of Coca Cola. The Porters five forces theories is applied to Coca Cola and interesting results has been drawn from it. The threat of new entrants poses medium pressure to the brand as Coca Cola is a brand itself (Kokwaro, Ajowi Kokwaro, 2013). It has loyal customer base and increased market share for a long time. There is a threat of substitute products as Coca Cola lacks an absolutely unique flavor and its taste is very similar to that of Pepsi. The bargaining power of buyers is lessened by the brand loyalty of the consumers (Barreto, 2013). The bargaining power of suppliers is negligible as Coca Cola is the largest customer of its suppliers (Illy et al., 2013). The companys main competitor of the company is Pepsi, which has a wide variety of beverage products. SWOT Analysis Strengths The biggest strengths of Coca Cola are that the company is widely recognized across the world (Carroll, 2013). The brand can be easily recognized by its distinct logo, promotion, color and style. The consumers purchase the product not only because of the taste but due to the universal appeal of the brand. The company enjoys a dedicated base of loyal customers all over the world. The company enjoys higher brand equity, great company valuation, vast distribution network, vast global presence and the largest market share (Carroll, 2013). Weakness The Coca Cola undergoes a high level of competition from Pepsi, low product diversification, absence in the health beverage segment and others. The company has also faced certain water management issues in the past (Rani et al., 2012). They consume vast amount of water in water scarce areas, due to which several groups had raised lawsuits against Coca Cola in the recent past (Rani et al., 2012). The company also faced blame for mixing pesticides in the drinking beverage for removing the contaminants. Opportunities The Coca Cola has innumerable opportunities in the food and health business (Ayub et al., 2013). The diversification strategies and the cross selling of their products would prove to be beneficial for the business. There are several opportunities for the company in the developing countries, as the consumers in the developing countries are becoming increasingly addicted to carbonated drinks. The packaged drinking water of the brand, Kinley, has huge potential for expansion (Kotler, 2012). There is a need to improve the supply chain operations of the Coca Cola Company, which is the backbone of the business. There are number of opportunities in the lesser selling products of the brand, which the company should promote on dedicated basis. Threats The Coca Cola Company faces a number of threats like raw material sourcing and the indirect competitors (Raja Kumar, 2014). There is a rising water scarcity, which is the main ingredient of the Coca Cola. The rising coffee chain outlets like Caf Coffee Day, Starbucks and others, give a tough competition to the company by offering substitute products to aerated drinks. PARAMETERS APPLICATION IN COCA COLA Strength Popular, huge customer base, brand equity, global presence, largest market, vast distribution network Weakness High competition from Pepsi, low product diversification, water management issues Opportunity Food and Health business, diversification, cross selling, supply chain operations Threat Raw material sourcing, indirect competitors, rising water scarcity, rising coffee chain Fig: SWOT analysis of Coca Cola Source: Created by author Section 6: STP The segmentation, targeting and positioning strategies of the company helps the organization to determine the appropriate products for specific segments of consumer. The company has no specific market segments but customizes its marketing strategies by innovating new products. The company uses a mix of niche marketing and undifferentiated targeting strategies (Kotler, 2012). The main motto of the company is to drive sales and for this purpose it is important to perform segmentation and target strategies. The Coca Cola product is acceptable by all age groups, but there are some products which enjoy a niche target segment, such as Diet Coke. The target customers of Diet Coke are the health conscious clients. The company has implemented competitive positioning strategies to remain ahead of the competitors in the beverage segment (non alcoholic). The Coca Cola Company has undertaken various segmentation strategies for the creation of competitive edge. The various factors of segmentation are- geographic, place of consumption, type of product, demographics and others (Kotler, 2012). The Coca Cola targets the various market segments with different innovative ads. The company uses the non aerated beverages in order to target the health conscious consumers. The brand usually targets the young population of the countries. The Coca Cola has made innovative positioning strategies and has positioned its products as thirst quenching and refreshing (Rani et al., 2012). The brands products are supposed to bring in joy to the consumers. The Coca Cola products are associated with spending a good time with family and friends. The products are positioned as high quality with a strong brand value (Kotler, 2012). The company should use more differentiated products, which can appeal to more number of target audiences (Kotler, 2012). The company should launch innovative products as well as innovative supply chain mechanisms. Marketing mix Products Coca Cola has a wonderful marketing mix consisting of products, place, price and promotion (Raja Kumar, 2014). The Coca Cola Company has a wide range of products in the beverage industry. There are a large number of products like beverage, juices, packaged drinking water and others. The company has its market presence in more than 200 countries. The Coca Cola is the no 1 brand in the non aerated beverages. Price The pricing strategy of the Coca Cola is done in an intelligent manner. The price segments are done according to the geographic segment and the market segment (Kotler, 2012). The company adopts different pricing strategies for different countries, which best satisfies the local customer preferences. The sub brands of Coca Cola brand have different pricing strategy, which is primarily based on the prices of the competitors (Rani et al., 2012). The beverage market is considered as oligopoly market, which indicates that there are few sellers and a large number of buyers. It is important to maintain a mutual balance between the pricing strategies of different sellers. Place The Coca Cola brand and its products are the favorite brands across the people of the world. The distribution strategies of Coca Cola are similar to the distribution patterns of FMCG (Fast Moving Consumer Goods) category (Rani et al., 2012). The Coca Cola possess a strong network of distribution channels, which makes it possible for every consumer at each corner of the world, to enjoy the taste of Coca Cola. The company has also embarked on the distribution of non aerated drinks as well as carbonated beverages in the rural areas. The Coca Cola has bulk delivery channels in large supermarkets, club stores and mass merchandisers. The company has also smaller distribution channels like drug stores, convenient stores, small supermarkets and others (Rani et al., 2012). The company has also erected dedicated vending machines at important destinations like airports and railway stations. Promotion The Coca Cola brand believes in the active promotional campaigns in order to gain higher visibility in the market (Rani et al., 2012). The brand engages in several advertising and promotional techniques so that they could create an increased demand in the market. It associates the product with behavior and lifestyle of the consumers (Rani et al., 2012). The company believes in value based advertising (Carroll, 2013). The company uses a lot of celebrities and famous personalities for the purpose of the promotion of the products. The company believes that marketing is an excellent tool for gaining the emotional benefits of the consumers (Carroll, 2013). The company allows attractive price discounts and various kinds of allowances to the retailers and the distributors. The Coca Cola brand should try to launch products in the health beverage sector. There are an increasing number of health conscious clients (Carroll, 2013). The launch of products in this sector would ensure that the company enjoys higher sources of revenue. Recommendations The marketing mix of the Coca Cola Company should be revised and improved as per the market needs. The company should try to capture new market segments and should use one of the many tactics of venturing into a new market. The different strategies are franchising, licensing and exporting. The company should use innovative promotion strategies like eye catching positions, sales promotion, acquiring shelves, under the crown scheme and others. There should be increased focus on the indirect sales channels, which involves engaging more number of agencies and wholesalers to cover their individual areas. There is a lot of competition in the market, which makes it essential for the brand to apply innovative tactics for enjoying higher market share. The company should strive to provide more infrastructures for providing more facilities to the customers. The Coca Cola Company should customize their products as per the local needs of the customers. The company should bring in some products fo r the older age group in order to broaden the target audience base of the company. The company should also take initiatives for greater access in the rural areas. The company should strive to launch newer innovative products for better market access. Conclusion The Coca Cola brand has been widely accepted by the audience. The consumers are aware of the high brand value of the Coca Cola brand. The consumers prefer to stay loyal to the Coca Cola brand. The products are competitively priced and are usually at the higher price ranges. The company engages in the extensive promotion strategies so that there is greater brand awareness. The company also engages in a number of events including recreational activities and sports. The company should venture in new markets as it would mean higher revenues for the company. The Coca Cola Company should engage in greater marketing activities so that there is profit maximization of the brand. The greater marketing would lead to greater visibility in the target market, which means the company would be more popular and successful. References Aaker, D. A. (2012). Brand extensions: the good, the bad and the ugly.Sloan management review,31(4). Ayub, A., Razzaq, A., Aslam, M. S., Iftekhar, H. (2013). A conceptual framework on evaluating SWOT analysis as the mediator in strategic marketing planning through marketing intelligence.European Journal of Business and Social Sciences,2(1), 91-98. Barreto, A. L. C. (2013).Sunlover and its internationalization to Brazil(Doctoral dissertation, NSBE-UNL). Benard, K., Oketch, O., Matu, P. M. (2015). Innovation in the Language of Coca Cola Television Advertisements.Mediterranean Journal of Social Sciences,6(4), 375. Carroll, A. (2013). Have a Coke and a Smile: Is the Aqueduct Alliance Coca-Cola's Solution to Escape Future Liability for Groundwater Depletion.Pac. McGeorge Global Bus. Dev. LJ,26, 475. Douglas, S. P., Craig, C. S. (2013). Dynamics of international brand architecture: Overview and directions for future research.DYNAMICS,21. Illy, M., Pereira, D., Ireton, A., Panyawuthikrai, J., Hewitt, J. (2013). A Global Brands Experience in China; past decisions and current problems facing the worlds largest beverage manufacturer. Jackson, G., Ahuja, V. (2016). Dawn of the digital age and the evolution of the marketing mix.Journal of Direct, Data and Digital Marketing Practice,17(3), 170-186. 11 Karnani, A. G. (2013). Corporate Social Responsibility Does Not Avert the Tragedy of the Commons--Case Study: Coca-Cola India.Ross School of Business Paper, (1210). Kohli, C., Suri, R., Kapoor, A. (2015). Will social media kill branding?.Business Horizons,58(1), 35-44. Kokwaro, P. L., Ajowi, J. O., Kokwaro, E. A. (2013). Competitive Forces Influencing Business Performance of Bicycle Taxis in Kisumu City, Kenya.Mediterranean Journal of Social Sciences,4(2), 719. Kotler, P. (2012).Kotler on marketing. Simon and Schuster. Kwabo, F. U. (2014).An examination of how the market entry decision influences the business ability to internationalise and survive in a foreign market (The case study of Diageo in African market)(Doctoral dissertation, University of East London). Lemley, M. A., McKenna, M. P. (2012). Is Pepsi Really a Substitute for Coke? Market Definition in Antitrust and IP. Miller, J. (2014).Minority Representation in Popular Culture. Florida Atlantic University. Moreira, M., Enterprises, C. C., Tjahjono, B., Cranfield, S., Juliao, J. (2013). APPLYING PERFORMANCE MEASURES TO SUPPORT INFORMED DECISION MAKING AT AN OPERATIONAL LEVEL.Advances in Manufacturing Technology XXVII, 563. Pendergrast, M. (2013).For God, country, and Coca-Cola: The definitive history of the great American soft drink and the company that makes it. Basic Books. Pfitzer, M., Bockstette, V., Stamp, M. (2013). Innovating for shared value.Harvard Business Review,91(9), 100-107. Raja, R. V., Kumar, A. (2014). The impact of harmful ingredients over the consumers in reference with coke and pepsi.ZENITH International Journal of Multidisciplinary Research,4(6), 147-162. Rani, B., Maheshwari, R., Garg, A., Prasad, M. (2012). Bottled waterA global market overview.Bull. Environ. Pharmacol. Life Sci,1(6), 01-04.

Welfare War Essays - Welfare, Social Programs,

Welfare War The United States of America... the land of the free and the home of the tax-stricken. The country that is known as "the last superpower in the world" that developed the deadliest weapon on earth, sent the first person to the moon, and was the birthplace of the most powerful man in the world, Bill Gates, has forty million people (which include ten million children) without basic healthcare coverage. (Packet, pg.58) Although this "supernation" boasts of the "American dream," where the poor become rich overnight, the typical American citizen does not have a "super" lifestyle. Based on the average income of Americans, "one in every five U.S. nonelderly households are poor, one in four young households are poor, and over half of all households headed be a lone parent are poor." (Packet, pg.1) Though the United States has tried to mimic the welfare systems of that of Europe, the bureaucratic "red tape" and the conflicts that reside between the legislature and executive branches of the government have hindered the progress towards an effective welfare reform policy. In order to understand the progressions towards refining the wounded welfare system of the United States, one must first know what welfare means. The welfare state is "a state which takes the prime role in ensuring the provision of a minimum standard of living for citizens." (Professor VonDoepp) The two goals of the welfare state is that of 1. security against socio-economic deprivation (especially with the current Capitalistic system which families base their entire lifestyle on the outcome of the economy) Broye 2 2. equality against the still present racial tension and economical barriers that reside in society. Many critics of welfare programs across the world have argued whether the U.S. is really a welfare state because of the limited role played by the government to maintain a minimum standard of living. In Europe's case, just the opposite can be said for their welfare programs. European states such as Germany, the Netherlands, and the United Kingdom"provide higher minimum standards of income support than are available in the U.S." (Packet, pg.1) Only seven percent of households in Western Europe have incomes that are below the national median, compared to the United States where the poverty percentile is double. The only positive aspect that the U.S. has to show for their efforts in the current welfare system is the provision of free public education, which is higher than in Europe. (Packet, pg.16) In the U.S. the welfare system before the 1996 bipartisan revision, had far more gaping holes in the "social safety net" than that of the European states. Many skeptics believe that the 1996 Welfare Reform Bill will cause even more harm to the citizens of the U.S. Peter Edelmaun, the former assistant secretary for planning and evaluation at the Department of Health and Human Services, resigned after having worked over 30 years after he read the reformation that was to take place from the Welfare Reform Bill. "The bill will move 20 million people, including 1.1 million children, into poverty, and forcing 11 million families (10 percent of all American family households) under the poverty line which was last estimated at $13,793 for a family of three. (Atlantic Monthly & Packet, pg. 46) While many European states including Sweden, Germany, the United Kingdom, France, and the Netherlands provide healthcare Broye 3 centers, suitable housing, health/recreational spas, and regulate wage differentials and offering generous social assistance to the jobless, the United States recently passed a bill to narrow the eligibility for disabled children which will result in the removal of 100,000 to 200,000 of the children who currently receive SSI. Senator Edward Kennedy, who voted against the bill, described it best by saying it was "legislative child abuse." (Atlantic Monthly) Even though the world sees that the United States needs to broaden their "safety net" for its citizens, political strife continues to shorten welfare's reach to those who are in need. The most serious cut to arise from the political blood bath to create the Welfare Reform Bill is the limiting of food stamps to three months out of every three years for unemployed adults under the age of fifty who do not care for any siblings. (Atlantic Monthly) Instead of cutting down the cow (the food provided by the government), why not cut the cash cow that many of our legislative and executive officials enjoy having on a regular basis? The news gets better for welfare recipients. There is now a five year cap on welfare aid to all recipients, a cap of Welfare War Essays - Welfare, Social Programs, Welfare War The United States of America... the land of the free and the home of the tax-stricken. The country that is known as "the last superpower in the world" that developed the deadliest weapon on earth, sent the first person to the moon, and was the birthplace of the most powerful man in the world, Bill Gates, has forty million people (which include ten million children) without basic healthcare coverage. (Packet, pg.58) Although this "supernation" boasts of the "American dream," where the poor become rich overnight, the typical American citizen does not have a "super" lifestyle. Based on the average income of Americans, "one in every five U.S. nonelderly households are poor, one in four young households are poor, and over half of all households headed be a lone parent are poor." (Packet, pg.1) Though the United States has tried to mimic the welfare systems of that of Europe, the bureaucratic "red tape" and the conflicts that reside between the legislature and executive branches of the government have hindered the progress towards an effective welfare reform policy. In order to understand the progressions towards refining the wounded welfare system of the United States, one must first know what welfare means. The welfare state is "a state which takes the prime role in ensuring the provision of a minimum standard of living for citizens." (Professor VonDoepp) The two goals of the welfare state is that of 1. security against socio-economic deprivation (especially with the current Capitalistic system which families base their entire lifestyle on the outcome of the economy) Broye 2 2. equality against the still present racial tension and economical barriers that reside in society. Many critics of welfare programs across the world have argued whether the U.S. is really a welfare state because of the limited role played by the government to maintain a minimum standard of living. In Europe's case, just the opposite can be said for their welfare programs. European states such as Germany, the Netherlands, and the United Kingdom"provide higher minimum standards of income support than are available in the U.S." (Packet, pg.1) Only seven percent of households in Western Europe have incomes that are below the national median, compared to the United States where the poverty percentile is double. The only positive aspect that the U.S. has to show for their efforts in the current welfare system is the provision of free public education, which is higher than in Europe. (Packet, pg.16) In the U.S. the welfare system before the 1996 bipartisan revision, had far more gaping holes in the "social safety net" than that of the European states. Many skeptics believe that the 1996 Welfare Reform Bill will cause even more harm to the citizens of the U.S. Peter Edelmaun, the former assistant secretary for planning and evaluation at the Department of Health and Human Services, resigned after having worked over 30 years after he read the reformation that was to take place from the Welfare Reform Bill. "The bill will move 20 million people, including 1.1 million children, into poverty, and forcing 11 million families (10 percent of all American family households) under the poverty line which was last estimated at $13,793 for a family of three. (Atlantic Monthly & Packet, pg. 46) While many European states including Sweden, Germany, the United Kingdom, France, and the Netherlands provide healthcare Broye 3 centers, suitable housing, health/recreational spas, and regulate wage differentials and offering generous social assistance to the jobless, the United States recently passed a bill to narrow the eligibility for disabled children which will result in the removal of 100,000 to 200,000 of the children who currently receive SSI. Senator Edward Kennedy, who voted against the bill, described it best by saying it was "legislative child abuse." (Atlantic Monthly) Even though the world sees that the United States needs to broaden their "safety net" for its citizens, political strife continues to shorten welfare's reach to those who are in need. The most serious cut to arise from the political blood bath to create the Welfare Reform Bill is the limiting of food stamps to three months out of every three years for unemployed adults under the age of fifty who do not care for any siblings. (Atlantic Monthly) Instead of cutting down the cow (the food provided by the government), why not cut the cash cow that many of our legislative and executive officials enjoy having on a regular basis? The news gets better for welfare recipients. There is now a five year cap on welfare aid to all recipients, a cap of